Hello, London: Our Pop-Up Has Arrived

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last night, Jenna hosted a party to celebrate the opening of our first pop-up store at London’s Central Saint Martins and the announcement of our partnership with the design school. we flew in our favorite looks from our women’s, men’s and crewcuts fall 2013 collections and stocked the shelves with cashmere and custom-made jeweled collars for our London guests to take home.
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Photographs by Bryan Derballa.


If you’re local, come visit our pop-up shop at The Stables (4 Stable St.) at Central Saint Martins, which is open to the public on Friday, May 24th (10am-8pm) and Saturday, May 25th (10am-5pm). Follow all the #hellolondon action on Instagram and Twitter.

SWF seeks… mummy.

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SWF {mummy}SWF {mummy}

This is dress #2 from the Kimberly Ovitz sample sale. It’s a cool dress. I liked the way it flowed. It was extremely comfortable. I felt great in it. I looked a little like a mummy with the swaths of white and strappy bits. But that’s okay with me.

The white made me nervous but I figured it doesn’t make sense to have this dress if I’m not going to wear it. So let’s light this candle.

Dress: Kimberly Ovitz; Shoes: Zara; Sunglasses: H&M

Photos once again by Krisna